Fashion Font by Yvette Yang

Here’s some text from Yvette Yang:

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My name is Yvette Yang, a graphic designer and also a master student from St. Joost, the Netherlands.

I have been creating ‘Fashion Font’ for each season (twice per year) since 2007, and there are already 5 sets of Fashion Font in my collection now. 

‘Fashion Font’ was designed with the images of fashion items from each different season, so as the archive piles up, whole font collection shows the fashion history as well.

Generally font is just a word or becomes a sentence or a paragraph when it’s added, so it delivers a story and a message. But font itself has no function of delivering messages without reading it.  I believe image is message. So I tried to make an Image Font which can be more imagery and more meaningful. So font can show messages without reading, without placing alphabetical order.  I collected imaged from fashion collection books and magazines, and did collage work. Collage which is Surrealism technique makes viewers to get more imagination and enriches their senses. Fashion is also visually very attractive, and makes viewers to dream of wearing in actually.  Clothes and wearable accessories have their own unique shapes, so it was a very interesting work to use these images on the collage. Some images were so amazingly turned out, more than my expectation, such as “M” and “V”.  As I used only 2007 fashion collection images, this font is truly showing the certain time of fashion trend. It will be a behind trend next year, and will be a history 10~20 years later. But it will be still saying “I am 2007 F/W” by its own style. That’s the message.